Interactive microsite design, digital marketing, and strategy
Overview
Shaw Secure is a product that Shaw Internet users can download for free to help protect their computers from online threats like viruses and spyware.
Initial concepts and prototypes for Shaw Secure
Shaw Secure threat information page
Challenge
Increasing the use of the security product by subscribers would decrease help desk calls and help improve the efficiency of Shaw’s support system. Shaw needed to communicate the benefits of the Shaw Secure product in an engaging and interesting way that consumers would remember.
Solution
Suitcase’s plan included TV commercials to push viewers to a uniquely imagined and designed online environment where visitors are able to learn about the Shaw Secure. In addition, we synced creative with bill inserts and share the campaign with all current Shaw customers. The creative portrayed the Shaw Secure product as a highly trained, sophisticated team of agents that work with customers to keep negative Internet elements from entering their homes and PCs. The online component brought the visitor directly into the Shaw Secure HQ, a James Bond-like base of operations where they are able to navigate their way through the features and benefits of the product.
Shaw Inc. reported that downloads and installs of the Shaw Secure product rose substantially, as did visits to the Shaw Secure site.
Shaw Secure HQ homepage