Suitcase Interactive became aware of Pattison’s need for a superior web presence through their Director of Marketing. Suitcase had previously carried out various brand enhancements for Pattison, who subsequently asked Suitcase to redevelop their site to reflect these upgrades.

Pattison had been receiving feedback indicating that it was difficult to locate content on their website. So in addition to the challenge of enhancing Pattison’s overall online brand image, Suitcase was given the challenge of providing an organized and exciting user experience.

Suitcase started by reworking the Information Architecture of the Pattison Outdoor site based on research of their target demographic. This was followed by creating a new visual representation of the Pattison brand in the form of graphical concepts. Brought together in a user-oriented environment, the Pattison site sets the standard for all who will follow. As quoted from Marketing Magazine “Anyone who wants to know more about Pattison Outdoor or to find a perspective on the medium itself, need only to surf to this state-of-the-art site. Whether it is Pattison products or the fundamentals of outdoor advertising, the site has it all for both the novice and the experienced practitioner.”

"Our Creative Director summed it up - "for the complexity and amount of information that we have to present, this is one of the most navigable sites I can ever recall visiting!""

- Jim Fahey