Investors looking to diversify their portfolio have no shortage of options. So when 32 Degrees Capital wanted to launch a website about their investment opportunity, it was essential they stood out. They asked Suitcase Interactive to build their first ever online presence.

Investment firms are hardly rare – nor are they considered exciting subject matter. Suitcase Interactive had the difficult task of position the 32 Degrees offering as a unique one, and presenting the messaging in a more exciting way than the thousands of competitors.

In the extensive discovery process, Suitcase Interactive learned about 32 Degree’s exceptional track record, and its unique investment offering. To broadcast this message, Suitcase leveraged 32 Degrees’ intriguing name to come up with the ‘hot & cool’ concept. Throughout the site, 32 Degrees Capital’s hot track record and cool-headed approach were reflected in interactive design elements and messaging.